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Potenziale künstlicher Intelligenz im Marketing
Baumüller, Nicole; Stemmer, Paul - In: Facetten der Digitalisierung : Chancen und …, (pp. 73-86). 2020
jedoch unterschiedlich stark. Im vorliegenden Beitrag werden mit den Bereichen Kundenservice, Social-Media-Marketing, Online …
Persistent link: https://www.econbiz.de/10012249867
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Dynamics of customer interaction on social media platforms
Baumöl, Ulrike; Hollebeek, Linda; Jung, Reinhard - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.; Wolter, Jeremy S.; Allen, Alexis M.; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
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Service recovery strategies using social media sites
Fan, Ying; Niu, Run H. - In: International journal of services and operations management 28 (2017) 4, pp. 540-563
Persistent link: https://www.econbiz.de/10011860881
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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Get them while they are young : social media and customer service at retail banks
Abras, Ana; Mattos, Guilherme G. C. - In: Journal of financial services research 59 (2021) 1/2, pp. 97-113
Persistent link: https://www.econbiz.de/10012488468
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The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Srivastava, Mallika; Raina, Madhur - In: International journal of pharmaceutical and healthcare … 16 (2022) 4, pp. 624-644
Persistent link: https://www.econbiz.de/10014336857
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High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce
Solomon, Micah - 2012
Persistent link: https://www.econbiz.de/10009536097