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95
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84
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83
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82
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81
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81
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80
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79
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78
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76
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74
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151
Branding in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Saved in:
152
A
netnography
of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
153
Online revenue enhancement : a study of website design impact on customer trust
Duh, Fu-yann
;
Hu, Linda
;
Shang, Jennifer
;
Chow, Tai-hwa
- In:
International journal of revenue management : IJRM
1
(
2007
)
3
,
pp. 293-313
Persistent link: https://www.econbiz.de/10003818577
Saved in:
154
Users' perceptions on privacy and their intention to transact online : a study on Greek internet users
Zorotheos, A.
;
Kafeza, E.
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003937013
Saved in:
155
Predicting consumer sentiments from online text
Bai, Xue
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
4
,
pp. 732-742
Persistent link: https://www.econbiz.de/10008860104
Saved in:
156
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
157
Fraud detection in online consumer reviews
Hu, Nan
;
Liu, Ling
;
Sambamurthy, Vallabh
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
3
,
pp. 614-626
Persistent link: https://www.econbiz.de/10008841681
Saved in:
158
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
159
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
160
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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