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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema; Pathak-Shelat, Manisha - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz; Aslam, Wajeeha; Siddiqui, Hira - In: International journal of electronic business : IJEB 15 (2020) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323