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Reframing online brand community management : consumer conflicts, their consequences and moderation

Dineva, Denitsa; Daunt, Kate L. - In: European journal of marketing 57 (2023) 10, pp. 2653-2682

Persistent link: https://www.econbiz.de/10014448573

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Online brand detraction in an online opinion platform

Wilk, Violetta; Lambert, Claire; Meek, Stephanie - In: International journal of hospitality management 107 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10014227716

Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism

Yang, Shuang; Tang, Jiarong; Cai, Jian; Guo, Gongxing - In: The journal of product & brand management 32 (2023) 3, pp. 393-405

Persistent link: https://www.econbiz.de/10014229053

Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609

Persistent link: https://www.econbiz.de/10014245435

What drives Generation Z to advocate for a brand online?

Mishra, Vivek; Das, Biswajit - In: International journal of internet marketing and … 20 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10015065487

Examining the moderating role of gender and point of purchase platforms on eWOM intentions

Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83

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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Make me happy, make it credible : the effect of CSR message framing on online brand engagement

Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548

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Quality dimensions in online communities influence purchase intentions

Wang, Chung-Yu; Lee, Hsiao-Ching; Wu, Li wei; Liu, … - In: Management decision : MD 55 (2017) 9, pp. 1984-1998

Persistent link: https://www.econbiz.de/10011779017