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The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt; Sauer, Nicola E. - In: Psychology & marketing 33 (2016) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
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Method for evaluating vehicular design concepts transference
Xu, Na; Guo, Gang - In: International journal of product development : IJPD 24 (2020) 4, pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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From doubt to functionality : an imagery story
Adaval, Rashmi - 2018
Persistent link: https://www.econbiz.de/10011910806
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Dynamic design exploring consumer reactions to changes in product design
Zakharova, Anna - 2015
Persistent link: https://www.econbiz.de/10011771173
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Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.; Sahadev, Sunil; Purani, Keyoor - In: Journal of service research 27 (2024) 2, pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
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Persona : a method to produce representations focused on consumers' needs
Brangier, Eric; Bornet, Corinne - 2011
Persistent link: https://www.econbiz.de/10009756421
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User research by designers
Ward, Stephen J. - 2011
Persistent link: https://www.econbiz.de/10009757185