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Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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Loyalty programs in the pharmaceutical retail : the impact of a network loyalty program on the pharmacy loyalty
Nobre, Helena; Rodrigues, Catarina - In: International journal of business excellence 14 (2018) 4, pp. 454-469
Persistent link: https://www.econbiz.de/10011954155
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de/10014289837
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The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna; Khare, Arpita - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
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Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.; Potter, Jodi A. - In: International journal of business innovation and research 4 (2010) 1/2, pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 3, pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009356703
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Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K. - In: Issues of business and law 4 (2012), pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588