Purpose: The purpose of this study is to figure out the factors (i.e. ad type and ad personalization) that diminish the detrimental advertising clutter effects in terms of ad attention and ad clicks. Design/methodology/approach: To fulfill the purpose, an eye-tracking study using real-time...

Biodiversity response-based diagnostic tools are nonlinear approaches that simultaneously consider complex environmental stressors. Such approaches have been used to quantify biological responses to human-induced environmental changes. This study identified the major environmental stressors of...

Purpose – The purpose of this paper is to investigate how value‐based messaging affects brand associations within a durable goods category. Design/methodology/approach – Brand associations are conceptualized in this paper as brand image, brand attitudes, and consumer quality perceptions. A...

Purpose: In 2017, the National Basketball Association (NBA) became the first major professional North American sport league to adopt jersey sponsorship. While professional leagues across the globe have allowed this practice for decades, the NBA's decision marked what may be the start of a new...