Purpose - This paper aims to examine how multinational corporations respond to environmental turbulence by adopting a flexible supply chain (SC). Design/methodology/approach - This study adopts a case study in the medical industry to identify effective strategic approaches by taking advantage of...

Purpose: The purpose of this paper is to understand how the cross-cultural collaboration between developed market and emerging economies promotes an inclusive global value chain (GVC) through innovation and technology transfer. Drawing on global rattan industry, this paper identifies the three...