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Marketing research on environmental sustainability

Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020

Persistent link: https://www.econbiz.de/10012321237

Role of green and multisensory packaging in environmental sustainability : evidence from FMCG sector of Pakistan

Dantas, Rui Miguel; Sabir, Irfan; Martins, José Moleiro; … - In: Cogent business & management 10 (2023) 3, pp. 1-22

The primary purpose of this research is to explain the importance of a significant aspect of a sustainable environment: green packaging. Green packaging has been revealed to have an astounding effect on a sustainable environment. Misuse of carbon products negatively affects the environment and...

Persistent link: https://www.econbiz.de/10014505296

Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective

Shang, Dawei; Wu, Wei; Schroeder, Daniel - In: Journal of retailing and consumer services 70 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014239886

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181

Green human resource management and corporate social responsibility for a sustainable environment : a bibliometric review

Aytekin, Ihsan - In: Financial ecosystem and strategy in the digital era : …, (pp. 399-428). 2021

Persistent link: https://www.econbiz.de/10012615124

Can environmental literacy and integrated behavioral factors encourage green practices at home? : Evidence from Malaysia

Law, Jing-Wei; Chun Teck Lye; Tuan Hock Ng - In: Cleaner and responsible consumption 10 (2023), pp. 1-11

This study integrates environmental literacy and integrated behavioral model to address the reduce, reuse, and recycle (3Rs) issues of households in Malaysia. A total of 166 questionnaires were collected from the top five states with the highest number of households and analyzed using the...

Persistent link: https://www.econbiz.de/10014517634