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Keeping your enemies closer : when market entry as an alliance with your competitor makes sense

Cai, C. Jeffrey; Raju, Jagmohan Singh - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 743-755

Persistent link: https://www.econbiz.de/10011584711

Multimarket contact, strategic alliances, and firm performance

Chuang, You-Ta; Dahlin, Kristina B.; Thomson, Kelly; … - In: Journal of management : JOM 44 (2018) 4, pp. 1551-1572

Persistent link: https://www.econbiz.de/10011963809

Multimarket coopetition : how the interplay of competition and cooperation affects entry into shared markets

Klein, Klemens; Semrau, Thorsten; Albers, Sascha; … - In: Long range planning : LRP ; international journal of … 53 (2020) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012272054

Multimarket competition

Sengul, Metin; Dimitriadis, Stefan - 2019

This article provides an introduction to multimarket competition and the research stream that examines it. Multimarket … competition occurs when firms meet their competitors in multiple markets and compete with them by coordinating their strategies … multimarket competition and illustrate how empirical research projects are typically designed in this literature. We also provide …

Persistent link: https://www.econbiz.de/10012052547