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Web-Videos : Social Branding und Performance-Optimierung

Kreilaus, Carsten - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 197-205). 2012

Persistent link: https://www.econbiz.de/10009553588

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930

Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content

Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437

Persistent link: https://www.econbiz.de/10011312519

The emotions that drive viral video

Nelson-Field, Karen; Riebe, Erica; Newstead, Kellie - In: Australasian marketing journal 21 (2013) 4, pp. 205-211

Persistent link: https://www.econbiz.de/10010242973

Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...

Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182

Persistent link: https://www.econbiz.de/10011529753

Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0

Fauser, Simon Georg; Lenhard, Eleonore - 2016

Persistent link: https://www.econbiz.de/10011484955

Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth

Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469

Persistent link: https://www.econbiz.de/10010489058

Social media romance

Gray, Justin - In: Multichannel marketing ecosystems : [creating connected …, (pp. 118-125). 2014

Persistent link: https://www.econbiz.de/10010481832

Predicting Consumer Sentiments from Online Text

Bai, Xue - 2015

Sentiment analysis from unstructured text has witnessed a boom in interest in recent years, due to the sheer volume of online reviews and news corpora available in digital form. An accurate method for predicting sentiments could enable us, for instance, to extract opinions from the Internet and...

Persistent link: https://www.econbiz.de/10013039182

Charting sustained usage toward mobile social media application : the criticality of expected benefits and emotional motivations

Le, Xuan Cu - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 576-593

Persistent link: https://www.econbiz.de/10013163356

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