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Consumer engagement : the role of social currency in online reviews
Kesgin, Muhammet; Murthy, Rajendran S. - In: The service industries journal 39 (2019) 7/8, pp. 609-636
Persistent link: https://www.econbiz.de/10012204746
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Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan; Varshney, Sanjeev - In: International journal of internet marketing and … 13 (2019) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
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Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations
Capatina, Alexandru; Kachour, Maher; Lichy, Jessica; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012229722
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Sentiment analysis for tourism
Thelwall, Mike - In: Big data and innovation in tourism, travel, and …, (pp. 87-104). 2019
Persistent link: https://www.econbiz.de/10012005222
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Political competition : how to measure party strategy in direct voter communication using social media data?
Sturm, Silke - 2019
Political competition, party strategy and communication in the era of social media are growing issues. Due to the …
Persistent link: https://www.econbiz.de/10012007046
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The effect of user-controllable filters on the prediction of online hotel reviews
Hu, Ya-Han; Chen, Kuanchin; Lee, Pei-Ju - In: Information & management : the internat. journal of … 54 (2017) 6, pp. 728-744
Persistent link: https://www.econbiz.de/10011748599
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Social media analytics for enterprises : typology, methods, and processes
Lee, In - In: Business horizons 61 (2018) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
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Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope; Ezenwoke, Azubuike Ansalem; … - In: International journal of internet marketing and … 11 (2017) 3, pp. 183-201
Persistent link: https://www.econbiz.de/10011844660