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The role of socialization agents in adolescents' responses to app-based mobile advertising

Shin, Wonsun; Lwin, May O.; Yee, Andrew Z. H.; Kee, Kalya M. - In: International journal of advertising : the review of … 39 (2020) 3, pp. 365-386

Persistent link: https://www.econbiz.de/10012200490

SMS advertising : how message relevance is linkes to the attitude toward the brand

Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351

Persistent link: https://www.econbiz.de/10010423019

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth … in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior …

Persistent link: https://www.econbiz.de/10014164340

Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach

Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223

Persistent link: https://www.econbiz.de/10011302367

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising

Drossos, Dimitris A.; Kokkinaki, Flora; Giaglis, George M. - In: Electronic commerce research and applications 13 (2014) 6, pp. 423-430

Persistent link: https://www.econbiz.de/10011349112

Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices

Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92

Persistent link: https://www.econbiz.de/10011317272

Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment

Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581

Persistent link: https://www.econbiz.de/10009730147

Consumer responses to SMS advertising : antecedents and consequences

Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136

Persistent link: https://www.econbiz.de/10010247649

Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

Enhancing mobile advertising effectiveness in Turkey through peer influence

Güçeri-Uçar, Gözem - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 1-18

Persistent link: https://www.econbiz.de/10010252895

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