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The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.; Tao, Tao - In: The Routledge companion to consumer behavior, (pp. 99-117). 2020
Persistent link: https://www.econbiz.de/10012316128
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It's ok to think in a bad way : how state optimism and pessimism influence risk-taking
Ho, Cony M.; Wyer, Robert S. - In: International journal of consumer studies 47 (2023) 2, pp. 801-811
Persistent link: https://www.econbiz.de/10014250628
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The effect of control deprivation on consumers' adoption of no-pain, no-gain principle
Jia, Yanli; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 678-698
Persistent link: https://www.econbiz.de/10013399591
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Collective influence : how the collection mindset shapes consumer spending and price perceptions
Ho, Cony M.; Wyer, Robert S. - In: Psychology & marketing 41 (2024) 8, pp. 1792-1804
Persistent link: https://www.econbiz.de/10015073437
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Seeing and thinking in pictures : A review of visual information processing
Adaval, Rashmi; Saluja, Geetanjali; Jiang, Yuwei - In: Consumer Psychology Review (2018)
Persistent link: https://www.econbiz.de/10012272355
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Who said what : the effects of cultural mindsets on perceptions of endorser-message relatedness
Kwon, Mina; Saluja, Geetanjali; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 389-403
Persistent link: https://www.econbiz.de/10011344203
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The utility of an information processing approach for behavioral price research
Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134
Persistent link: https://www.econbiz.de/10010187206
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Numerosity and consumer behavior
Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 167-168
Persistent link: https://www.econbiz.de/10009777144
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From doubt to functionality : an imagery story
Adaval, Rashmi - 2018
Persistent link: https://www.econbiz.de/10011910806
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The utility of an information processing approach for behavioral price research
Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134
Persistent link: https://www.econbiz.de/10010186086