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Promotion and branding from the lens of gamification in challenging times : editorial
Spais, George; Behl, Abhishek; Jain, Kokil; Jain, Varsha; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 413-419
Persistent link: https://www.econbiz.de/10013178043
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AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George; Phau, Ian; Jain, Varsha - In: Journal of consumer behaviour 23 (2024) 3, pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
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A fundamental formula for leadership efficiency: weighting the contribution of 'marketing paideiaCloseCurlyQuote
Spais, George - In: Journal of strategic marketing 13 (2005) 1, pp. 61
Persistent link: https://www.econbiz.de/10007228147
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Digital marketing of nutraceutical and pharmaceutical supplements : marketing ethics and consumer comfort
Zoupos, Dimitrios; Spais, George - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 331-351
Persistent link: https://www.econbiz.de/10014374837