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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships

Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012

Persistent link: https://www.econbiz.de/10009567792

Guest editorial: advertising and social media

Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 11-12

Persistent link: https://www.econbiz.de/10008936346

Special issue: Advertising and social media

Choi, Sejung Marina (contributor) - 2011

Persistent link: https://www.econbiz.de/10008936350

Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes

Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45

Persistent link: https://www.econbiz.de/10011452446

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

Audience members' goals of media use and processing of advertisements

Juntunen, Arja - 2001

Persistent link: https://www.econbiz.de/10001565737

Komunikacja rynkowa : kultura, perswazja, technologia

Waśkowski, Zygmunt (contributor) - 2011

Persistent link: https://www.econbiz.de/10009535386

Blogs, Advertising and Local-Market Movie Box-Office Performance

Gopinath, Shyam - 2014

We measure the effects of pre- and post-release blog volume, blog valence and advertising on the performance of 75 … driving across-market differences. Release day performance is impacted most by pre-release blog volume and advertising …, whereas post-release performance is influenced by post-release blog valence and advertising. Across markets, there is more …

Persistent link: https://www.econbiz.de/10013069244

Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement

Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693

Persistent link: https://www.econbiz.de/10013165424

The relevance of social media and corporate influencers as potential change agents in corporate communications

Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022

Persistent link: https://www.econbiz.de/10013167356