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Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.; Trocchia, Philip J.; Gum, John R. - In: Journal of business & economics research 7 (2009) 7, pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
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"Speed of replacement" : modeling brand loyalty using last-move data
Che, Hai; Seetharaman, P. B. Seethu - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505
Persistent link: https://www.econbiz.de/10003872308
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Produktkonfiguration online : was für Kunden nutzen dieses Medium?
Herrmann, Andreas; Kaiser, Christian; Heitmann, Mark - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 3, pp. 125-131
Persistent link: https://www.econbiz.de/10003430007
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Need vs. opportunity recognition in household car replacements
Marell, Agneta; Gärling, Tommy; Laitila, Thomas - In: International journal of consumer studies 33 (2009) 6, pp. 639-643
Persistent link: https://www.econbiz.de/10003907575
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Klimawandel, Energieeffizienz und Automobilität
Meyer, Ina - In: Wirtschaftspolitische Blätter 56 (2009) 4, pp. 619-631
Persistent link: https://www.econbiz.de/10003918980
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Consumer preferences for automobile energy efficiency grades
Kim, Chang-seob; Koo, Yoonmo; Choi, Ie-jung; Hong, Junhee; … - 2009
Persistent link: https://www.econbiz.de/10003939293
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - In: Aktuelle Beiträge zur Markenforschung : Tagungsband …, (pp. 105-118). 2010
Persistent link: https://www.econbiz.de/10003968935
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Towards prediction of nonlinear and nonstationary evolution of customer preferences using local Markov models
Bukkapatnam, Satish T. S.; Yang, Hui; Madhavi, Foad - In: Product research : the art and science behind …, (pp. 271-287). 2009
Persistent link: https://www.econbiz.de/10003977266
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782