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Organizational strategies for filling the customer can-do/must-do gap

Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468

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Theory of value co-creation : a systematic literature review

Galvagno, Marco; Dalli, Daniele - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 643-683

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The impact of choice on co-produced customer value creation and satisfaction

Flores, Jason; Vasquez-Parraga, Arturo Z. - In: The journal of consumer marketing 32 (2015) 1, pp. 15-25

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Repurchase loyalty for customer social co-creation e-marketplaces

Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464

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Role configurations in the service provision process : empirical insights into co-creation of value

Siltaloppi, Jaakko; Nenonen, Suvi - In: International journal of quality and service sciences 5 (2013) 2, pp. 155-170

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Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Barriers affecting organisational adoption of higher order customer engagement in tourism service interactions

Chathoth, Prakash K.; Ungson, Gerardo R.; Altinay, Levent; … - In: Tourism management : research, policies, practice 42 (2014), pp. 181-193

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The service revolution and its marketing implications : service logic vs service dominant logic

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Trust in value co-creation strategies : moving toward a conceptualization we can trust

Read, David; Jin, Yao; Fawcett, Stanley E. - In: Journal of business logistics : JBL 35 (2014) 1, pp. 97-98

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Value co-creation among hotels and disabled customers : an exploratory study

Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818

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