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When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Hassan, Magda; Prabhu, Jaideep C.; Chandy, Rajesh K.; … - In: Marketing science 42 (2023) 1, pp. 137-165
Persistent link: https://www.econbiz.de/10014317062
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Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti; Sorescu, Alina; Prabhu, Jaideep C.; … - In: Journal of marketing 75 (2011) 5, pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
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The performance impact of core-component outsourcing : insights from the LCD TV industry
Viswanathan, Madhu; Mukherji, Prokriti; Narasimhan, Om; … - In: Journal of marketing research 58 (2021) 4, pp. 801-826
Persistent link: https://www.econbiz.de/10012593946
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EXECUTIVE SUMMARY: BEATING A BEHEMOTH
Mukherji, Prokriti; Sorescu, Alina; Prabhu, Jaideep C; … - In: Business strategy review 22 (2011) 3, pp. 76-78
Persistent link: https://www.econbiz.de/10009263596
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Behemoths at the Gate : How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)
Mukherji, Prokriti - 2012
Corporate acquisitions are a ubiquitous feature of today's business landscape and a widely used means by which large firms enter new markets. As large acquirers swoop in to acquire firms in new markets, they are almost inevitably met with a chorus of concerns about the potential effects of their...
Persistent link: https://www.econbiz.de/10013111441
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Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.; Tellis, Gerard J. - 2009
Persistent link: https://www.econbiz.de/10003836291
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When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric; Chandy, Rajesh K.; Cunha, Marcus - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
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Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: MSI reports : working paper series (2007) 2, pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
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Competitive response to radical product innovations
Aboulnasr, Khaled; Narasimhan, Om; Blair, Edward; … - In: Journal of marketing 72 (2008) 3, pp. 94-110
Persistent link: https://www.econbiz.de/10003709045
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Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 71 (2007) 4, pp. 84-101
Persistent link: https://www.econbiz.de/10003564889