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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10012802284

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives

Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of Consumer Research 41 (2014) 2, pp. 237-237

Health technology innovations continue to revolutionize health care delivery but simultaneously challenge the design of services that do not marginalize human participation in the creation of value in the health care delivery process. This research recruited persons living with chronic disease...

Persistent link: https://www.econbiz.de/10010797523

Consumer attitudes toward social network advertising

Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011304695

What products can benefit from African American advertising appeals? : the moderating role of product involvement

Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10009671504

Transforming health care : empowering therapeutic communities through technology-enhanced narratives

Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 237-260

Persistent link: https://www.econbiz.de/10010401143

What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement

Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10009974248

What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement

Torres, Ivonne M; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10010033582

The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce

Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194

Persistent link: https://www.econbiz.de/10012514127

An application of virtual reality in education : can this technology enhance the quality of students' learning experience?

McGovern, Enda F.; Moreira, Gerardo; Luna-Nevarez, … - In: Journal of education for business 95 (2020) 7, pp. 490-496

Persistent link: https://www.econbiz.de/10012292847

Utilizing mobile devices to enrich the learning style of students

McGovern, Enda F.; Luna-Nevarez, Cuauhtemoc; Baruca, Arne - In: Journal of education for business 92 (2017) 2, pp. 89-95

Persistent link: https://www.econbiz.de/10011735784