India is currently one of the fastest growing major economies in the world. Sustaining a high growth rate is believed to be critical for India to alleviate poverty in the country, since it feeds more than a billion people. Energy, being a key enabler of a country’s economic growth and...

India is the world’s third largest consumer of energy. It is widely acknowledged that the role of energy efficiency (EE) in reducing India’s carbon dioxide emissions and improving energy security is critical. Achieving the overarching goal of increasing EE in South Asia would be enabled by a...

The Ministry of Power, Government of India, defines Demand Side Management (DSM) as ‘actions of a Distribution Licensee (Utility), beyond the customer's meter, with the objective of altering the end-use of electricity - whether it is to increase demand, decrease it, shift it between high and...

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...

Branding as a phenomenon has effected many a change in the contemporary world. There is hardly any aspect of modern society which is untouched by it. The varied manifestations of branding have found resonance in most aspects of day-to-day life. Politics is one such arena which has come under the...

Trained undercover men and women posed as potential clients and visited all 65 local financial advisory firms in Hong Kong that cater to retail investors. Each auditor was assigned to an “avatar” consisting of a specific combination of attributes. We find that women are more likely than men...

Customer relationship management has undergone a lot of development with the advent of new technology and interactive communication channels. Customers are actively participating in the gathering, collection, and dissemination of knowledge about products and brands with other customers in the...