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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation

Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133

Persistent link: https://www.econbiz.de/10012666154

Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty

Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298

Persistent link: https://www.econbiz.de/10012269836

Linking corporate social responsibility with reputation and brand of the firm

He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460

There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...

Persistent link: https://www.econbiz.de/10012035518

Employer branding as a strategic corporate reputation management tool

Potgieter, Adele; Doubelle, Marianne - In: African journal of business and economic research : AJBER 13 (2018) 1, pp. 135-155

Persistent link: https://www.econbiz.de/10011904977

Brand and reputation as quality signals on regulated markets

Kick, Markus; Littich, Martina - 2015

Legislation put into effect in 2009 has dramatically altered the health insurance system in Germany by introducing premium equality in order to foster new competition between the German statutory health insurance funds based on quality rather than price. The statutory health insurance (SHI)...

Persistent link: https://www.econbiz.de/10011925932

The price premium induced by branding : a health care case study

Kick, Markus - 2015

Germany's statutory health insurance (SHI) system has been radically changed in the year 2009 by the introduction of premium equality across all SHI funds. As of today, all funds charge the same price, which is 15.5% of each insurant's gross income. The option to charge additional contributions...

Persistent link: https://www.econbiz.de/10011925937

Ethical management of intangible assets in contemporary organizations

Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392

Persistent link: https://www.econbiz.de/10011735306

The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty

Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422

Persistent link: https://www.econbiz.de/10011735309

Real-time brand reputation tracking using social media

Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43

Persistent link: https://www.econbiz.de/10012593263

Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10014233831