Mariani, Marcello; Borghi, Matteo - In: International Journal of Contemporary Hospitality Management 33 (2021) 6, pp. 2065-2090
Purpose: Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on electronic word-of-mouth (e-WOM) helpfulness...