Purpose – Consumer behavior will become more heterogeneous because of cultural differences. This phenomenon makes it increasingly important to understand values of national cultures and their impact on consumer behavior. The purpose of this paper is to review cultural factors with a focus on...

Purpose – Word of mouth (WOM) is becoming recognized as an important form of promotion and an important source of information influencing consumer's attitudes and purchase behavior. WOM is especially important in the tourism industry, whose intangible products are difficult to evaluate prior...

Purpose – The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of Halal principles in a country where almost 60 percent of the population is Muslim. Design/methodology/approach – Cross‐sectional data were collected through a survey of...

Purpose – The purpose of this paper is to highlight the globality and intentionality aspects of consumer boycotts among the Muslim dominant markets around the world through the consumer animosity perspective, to provide better understanding of the issues. Some applied and potential solutions...

Purpose – The purpose of this paper is two‐fold: first, to reflect on the subject discipline of Islamic marketing and connecting activities in the Journal of Islamic Marketing . And, second, to capture key discussions and experiences, with the aim of refining definitions and approaches; in...

Purpose – Muslims living in multi-religious societies are considered more conscious about the permissibility ( Halal ) of products and thus the majority of Halal research in the non-financial sector was conducted in multi-ethnic societies. Nonetheless, the global trade is changing the way we...

Purpose – In a constantly changing and increasingly globalised world, religions still play a significant role in influencing social and consumer behavior. The purpose of this paper is to develop a conceptual model that explores the link between religious beliefs and consumers ' boycotts...

Purpose – The purpose of this paper is first, as a sort of “health check”, to examine the research approaches, aims and sentiments of academics in the field – based upon their output. Second, to raise key questions with the aim of elevating scholarship within Islamic marketing and its...

Purpose – The purpose of this paper is to document a reflective commentary on observations concerning the phenomenon of researching and practicing Islamic marketing, in the absence of dedicated formal courses and instruction. Design/methodology/approach – Grounded theory phenomenological...

Purpose – In the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young consumers in particular, the purpose of this research is to gain a better understanding of youth materialism in...