The effect of word of mouth on inbound tourists' decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination in Iran)
Year of publication: |
2012
|
---|---|
Authors: | Reza Jalilvand, Mohamad ; Samiei, Neda |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 3.2012, 1, p. 12-21
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Iran | Tourism | Consumer behaviour | Islam | Promotional methods | Word of mouth | Socio‐demographic characteristics | Islamic destination | Isfahan |
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