Rodríguez-Díaz, Manuel; Alonso-González, Raquel; … - In: Administrative Sciences : open access journal 9 (2019) 3/58, pp. 1-18
Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews … have increased their influence on customers' decisions, leading to the effective management of Internet social media … measured, and the reliability of opinions. The diverse information available on the Internet can produce communication problems …