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Marketing and sales: optimization of a neglected relationship
Matthyssens, Paul; Johnston, Wesley J. - In: The journal of business & industrial marketing 21 (2006) 6, pp. 338-345
Persistent link: https://www.econbiz.de/10007292064
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Expanding the marriage metaphor in understanding long-term business relationships
Johnston, Wesley J.; Hausman, Angela - In: The journal of business & industrial marketing 21 (2006) 7, pp. 446-452
Persistent link: https://www.econbiz.de/10007295698
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A history of the Journal of Business & Industrial Marketing
Laplaca, Peter J.; Johnston, Wesley J. - In: The journal of business & industrial marketing 21 (2006) 7, pp. 408-413
Persistent link: https://www.econbiz.de/10007295703
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International salesforce management: A relationship perspective
Lewin, Jeffrey E.; Johnston, Wesley J. - In: The journal of business & industrial marketing 12 (1997) 3-4, pp. 232-247
Persistent link: https://www.econbiz.de/10007367652
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The Dynamics of Long-Term Business-to-Business Exchange Relationships
Dabholkar, Pratibha A.; Johnston, Wesley J.; Cathey, Amy S. - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 130-145
Persistent link: https://www.econbiz.de/10006155384
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A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
Boulding, William; Staelin, Richard; Ehret, Michael; … - In: Journal of marketing 69 (2005) 4, pp. 155-166
Persistent link: https://www.econbiz.de/10005920857
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Coviello, Nicole E.; Brodie, Roderick J.; Danaher, Peter J. - In: Journal of marketing 66 (2002) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10005941777
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Performance, Attribution, and Expenctancy Linkages in Personal Selling
Johnston, Wesley J.; Kim, Keysuk - In: Journal of marketing 58 (1994) 4, pp. 68-81
Persistent link: https://www.econbiz.de/10006002292
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Learning to improvise, improvising to learn: a process of responding to complex environments
Chelariu, Cristian; Johnston, Wesley J.; Young, Louise - In: Journal of business research : JBR 55 (2002) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10006723929
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International Industrial Marketing Interactions
Johnston, Wesley J.; Lewin, Jeffrey E.; Spekman, Robert E. - In: Journal of business research : JBR 46 (1999) 3, pp. 259-272
Persistent link: https://www.econbiz.de/10006730178