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Markenbildung nach innen und Personalauswahl : der Versuch einer strukturationstheoretischen Integration

Vallaster, Christine - In: Immaterielle Vermögenswerte : Handbuch der intangible …, (pp. 515-527). 2005

Persistent link: https://www.econbiz.de/10003210746

Strategic decision making by multicultural groups

Vallaster, Christine - 2005

Persistent link: https://www.econbiz.de/10002581601

Action research for studying internal branding

Vallaster, Christine - In: Applying qualitative methods to marketing management …, (pp. 194-205). 2004

Persistent link: https://www.econbiz.de/10001923181

Managing a company crisis through strategic corporate social responsibility : a practice-based analysis

Vallaster, Christine - In: Corporate social responsibility and environmental management 24 (2017) 6, pp. 509-523

Persistent link: https://www.econbiz.de/10011890678

Religiosity scale development

Mohd Dali, Nuradli Ridzwan Shah; Yousafzai, Shumaila; … - In: Journal of Islamic Marketing 10 (2019) 1, pp. 227-248

Purpose: The purpose of this paper is to develop an Islamic religiosity measurement which can be applied in many various sectors and fields. Design/methodology/approach: The religiosity measurement developed by the authors had undergone systematic qualitative and quantitative approaches taking...

Persistent link: https://www.econbiz.de/10012075658

Multi-dimenstional role of trust in Internet banking adoption

Yousafzai, Shumaila; Pallister, John; Foxall, Gordon R. - In: The service industries journal 29 (2009) 5/6, pp. 591-605

Persistent link: https://www.econbiz.de/10003880526

The battle of marathon : segmenting, targeting and positioning in the ancient and contemporary Greece

Livas, Christos; Gkiokas, George; Yousafzai, Shumaila - In: Marketing and management sciences : proceedings of the …, (pp. 7-9). 2010

Persistent link: https://www.econbiz.de/10003950356

Understanding customer-specific factors underpinning internet banking adoption

Yousafzai, Shumaila; Yani-de-Soriano, Mirella - In: The international journal of bank marketing : IJBM 30 (2012) 1, pp. 60-81

Persistent link: https://www.econbiz.de/10009510580

Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance

Saeed, Saadat; Yousafzai, Shumaila; Paladino, Angela; … - In: Industrial marketing management : the international … 47 (2015), pp. 121-133

Persistent link: https://www.econbiz.de/10011313557

Credit cards preferences of Islamic and conventional credit card

Nuradli Ridzwan Shah Mohd Dali; Yousafzai, Shumaila; … - In: Journal of Islamic marketing : JIMA 6 (2015) 1, pp. 72-94

Persistent link: https://www.econbiz.de/10010504586