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Trusted adviser : how it helps lay the foundations for insights

Grover, Rajiv; Vriens, Marco - In: The handbook of marketing research : uses, misuses, and …, (pp. 3-17). 2006

Persistent link: https://www.econbiz.de/10003420092

Structuring market research departments and processes for optimal impact

Vriens, Marco; Grover, Rajiv - In: The handbook of marketing research : uses, misuses, and …, (pp. 18-32). 2006

Persistent link: https://www.econbiz.de/10003420096

The handbook of marketing research : uses, misuses, and future advances

Grover, Rajiv (contributor); Vriens, Marco (contributor) - 2006 - Online-Ausg.

Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses

Persistent link: https://www.econbiz.de/10013207901

Marketing or marketers : what or who needs reforming?

Grover, Rajiv - In: Does marketing need reform? : fresh perspectives on the …, (pp. 252-260). 2006

Persistent link: https://www.econbiz.de/10003430347

Theory and simulation of market focused management

Grover, Rajiv - 1995

Persistent link: https://www.econbiz.de/10004335600

Estimation of standard errors of latent class model parameters

Grover, Rajiv - 1985

Persistent link: https://www.econbiz.de/10004754646

Conjoint analysis in marketing : developments in stimulus representation and segmentation methods

Vriens, Marco - 1995

Persistent link: https://www.econbiz.de/10004299975

From embedded knowledge to embodied knowledge : new product development as knowledge management

Madhavan, Ravindranath; Grover, Rajiv - 2008

Persistent link: https://www.econbiz.de/10003797685

The handbook of marketing research : uses, misuses, and future advances

Grover, Rajiv (ed.) - 2006

Persistent link: https://www.econbiz.de/10003231922

Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition

Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 77-89

Persistent link: https://www.econbiz.de/10001058114