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A dynamic perspective on moral choice : revisiting moral hypocrisy
Lin, Stephanie C.; Miller, Dale T. - In: Organizational behavior and human decision processes : … 164 (2021), pp. 203-217
Persistent link: https://www.econbiz.de/10012548284
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To give or not to give? : choosing chance under moral conflict
Lin, Stephanie C.; Reich, Taly - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 211-233
Persistent link: https://www.econbiz.de/10011858569
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Feeling good or feeling right : sustaining negative emotion after exposure to human suffering
Lin, Stephanie C.; Reich, Taly; Kreps, Tamar A. - In: Journal of marketing research 60 (2023) 3, pp. 543-563
Persistent link: https://www.econbiz.de/10014294947
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Frequency versus intensity : how thinking of a frequent consumption indulgence as social versus solitary affects preferences for how to cut back
Liu, Peggy J. - In: Journal of marketing research 59 (2022) 3, pp. 497-516
Persistent link: https://www.econbiz.de/10013258049
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Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments
Baskin, Ernest; Liu, Peggy J. - In: Journal of Consumer Psychology 31 (2021) 2, pp. 283-300
Persistent link: https://www.econbiz.de/10012407294
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Don't Count Calorie Labeling Out : Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices
Dallas, Steven K.; Liu, Peggy J.; Ubel, Peter A. - In: Journal of Consumer Psychology 29 (2019) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10012083001
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Any Size for a Dollar : The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices
Haws, Kelly L.; Liu, Peggy J.; Dallas, Steven K.; … - In: Journal of Consumer Psychology 30 (2019) 2, pp. 392-401
Persistent link: https://www.econbiz.de/10012083058
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The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of Consumer Psychology 30 (2019) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10012083063
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Matching choices to avoid offending stigmatized group members
Liu, Peggy J.; Campbell, Troy H.; Fitzsimons, Gavan J.; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 291-304
Persistent link: https://www.econbiz.de/10010227983
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863