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Clarity in defining product design : inspiring research opportunities for the design process
Dahl, Darren W. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 425-427
Persistent link: https://www.econbiz.de/10008991416
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The argument for consumer-based strategy papers
Dahl, Darren W. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10011489046
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A contemporary review of three types of social influence in consumer psychology
Argo, Jennifer J. - In: Consumer Psychology Review 3 (2019) 1, pp. 126-140
Persistent link: https://www.econbiz.de/10012272364
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Shape‐ and Trait‐Congruency : Using Appearance‐based Cues as a Basis for Product Recommendations
Vallen, Beth; Sridhar, Karthik; Rubin, Dan; Ilyuk, Veronika - In: Journal of Consumer Psychology 29 (2018) 2, pp. 271-284
Persistent link: https://www.econbiz.de/10012083005
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Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.; Main, Kelley J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
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Social identity threat and consumer preferences
White, Katherine; Argo, Jennifer J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003883900
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The sound of brands
Argo, Jennifer J.; Popa, Monica; Smith, Malcolm C. - In: Journal of marketing 74 (2010) 4, pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
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Gender role and social power in African and North American advertisements
Huhmann, Bruce A.; Argo, Jennifer J. - In: Advertising in developing and emerging countries : the …, (pp. 271-285). 2011
Persistent link: https://www.econbiz.de/10009261705
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When imitation doesn’t flatter : the role of consumer distinctiveness in responses to mimicry
White, Katherine; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 667-680
Persistent link: https://www.econbiz.de/10009409021
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The effect of product size and form distortion on consumer recycling behavior
Trudel, Remi; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 632-643
Persistent link: https://www.econbiz.de/10010226757