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Consumer behaviour
83,564
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81,114
Theorie
13,749
Theory
13,537
Relationship marketing
9,479
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9,447
Brand management
7,662
Markenführung
7,621
Multi-criteria analysis
7,337
Multikriterielle Entscheidungsanalyse
7,296
Brand image
6,769
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6,730
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6,073
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6,060
Beschaffung
5,901
Customer satisfaction
5,850
Fuzzy sets
5,821
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5,731
Kundenzufriedenheit
5,691
Procurement
5,581
USA
5,473
United States
5,222
Deutschland
4,958
Vertriebsweg
4,939
Distribution channel
4,935
Social Web
4,926
Social web
4,924
Einzelhandel
4,841
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4,791
Service quality
4,709
Online-Marketing
4,707
Internet marketing
4,693
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4,666
Germany
4,601
Electronic Commerce
4,474
Brand
4,396
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4,387
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4,305
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3,683
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3,644
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23,511
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55
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7,196
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Han, Heesup
122
Belk, Russell W.
115
Mattila, Anna S.
108
Grunert, Klaus G.
102
Phau, Ian
102
Zopounidis, Constantin
97
Huber, Frank
90
Bauer, Hans H.
85
Lusk, Jayson L.
85
Herrmann, Andreas
83
Foxall, Gordon R.
82
Gierl, Heribert
80
Sheth, Jagdish N.
80
Wiedmann, Klaus-Peter
79
Khare, Arpita
78
Grewal, Dhruv
77
Usman, Osly
76
Dwivedi, Yogesh Kumar
74
Figueira, José Rui
72
Nayga, Rodolfo M.
71
Septianto, Felix
69
Greco, Salvatore
68
Loureiro, Sandra Maria Correia
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Laroche, Michel
66
Wansink, Brian
66
Bruwer, Johan
61
Paul, Justin
61
Spagnolo, Giancarlo
60
Verhoef, Peter C.
60
Xu, Zeshui
59
Jang, Soocheong
58
Spiller, Achim
58
Chintagunta, Pradeep K.
57
Janssen, Maarten C. W.
57
Walsh, Gianfranco
57
Swoboda, Bernhard
56
Ko, Eunju
55
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National Bureau of Economic Research
554
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186
OECD
73
World Bank
69
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
IGI Global
42
Verlag Dr. Kovač
39
American Marketing Association
36
International Energy Agency
31
Books on Demand GmbH <Norderstedt>
30
European Association of Agricultural Economists - EAAE
28
Institut für Demoskopie Allensbach
26
Information Resources Management Association
22
Edward Elgar Publishing
21
C.E.P.R. Discussion Papers
18
Erasmus Research Institute of Management
18
Friedrich-Schiller-Universität Jena
18
Eric Cuvillier <Firma>
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Nordic Council of Ministers
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INSEAD
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Bundesverband Materialwirtschaft, Einkauf und Logistik
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Universität Mannheim
15
Nomos Verlagsgesellschaft
14
Center for Economic Research <Tilburg>
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Shaker Verlag
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Christian-Albrechts-Universität zu Kiel
12
Haufe-Lexware GmbH & Co. KG
12
RWTH Aachen
12
Springer International Publishing
12
World Bank Group
12
Österreichisches Institut für Wirtschaftsforschung
12
CESifo
10
Fördergesellschaft Produktmarketing
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Springer-Verlag GmbH
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
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Journal of business research : JBR
2,129
Journal of retailing and consumer services
1,988
European journal of operational research : EJOR
956
International journal of hospitality management
803
International journal of consumer studies
765
Psychology & marketing
677
International journal of production research
601
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
551
SpringerLink / Bücher
528
International journal of production economics
465
Working paper / National Bureau of Economic Research, Inc.
452
Management science : journal of the Institute for Operations Research and the Management Sciences
438
Asia Pacific journal of marketing and logistics
405
NBER Working Paper
402
The journal of product & brand management
395
Technological forecasting & social change : an international journal
388
European Journal of Marketing
375
Journal of Consumer Marketing
369
Journal of marketing research : JMR
364
European journal of marketing : EJM
363
Journal of retailing
363
The journal of brand management : an international journal
356
Tourism management : research, policies, practice
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
321
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing management : MM
314
The international review of retail, distribution and consumer research
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
Journal of marketing
310
Journal of the Academy of Marketing Science
309
International journal of retail & distribution management
308
Journal of marketing communications
303
Omega : the international journal of management science
300
Journal of fashion marketing and management
293
The journal of consumer marketing
285
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ECONIS (ZBW)
102,410
Other ZBW resources
3,205
USB Cologne (EcoSocSci)
1,700
RePEc
1,285
EconStor
900
BASE
171
OLC EcoSci
59
USB Cologne (business full texts)
55
ArchiDok
4
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Showing
1
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10
of
109,789
Sort
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date (newest first)
date (oldest first)
1
Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique : demographics as moderators
Khatwani, Gaurav
;
Das, Gopal
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 28-49
Persistent link: https://www.econbiz.de/10011618102
Saved in:
2
Modeling gender based customer preferences of information search channels
Khatwani, Gaurav
;
Srivastava, Praveen Ranjan
- In:
Journal of global information management : an official …
25
(
2017
)
2
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011673650
Saved in:
3
An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav
;
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 299-314
Persistent link: https://www.econbiz.de/10011523799
Saved in:
4
Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment
Kumar, Sumit
;
Wadhwa, Soni
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 313-349
Persistent link: https://www.econbiz.de/10014310044
Saved in:
5
Shopping for fun or shopping to buy : is it different
online
and
offline
?
Scarpi, Daniele
;
Pizzi, Gabriele
;
Visentink, Marco
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
Saved in:
6
A comparison of
online
and
offline
gender and goal directed shopping
online
Davis, Robert
;
Smith, Sandra D.
;
Lang, Bodo U.
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 118-125
Persistent link: https://www.econbiz.de/10011743174
Saved in:
7
A fuzzy multi-criteria decision-making approach for managing performance and risk in integrated
procurement
–production planning
Khemiri, Rihab
;
Elbedoui-Maktouf, Khaoula
;
Grabot, Bernard
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5305-5329
Persistent link: https://www.econbiz.de/10011724003
Saved in:
8
An integrated FAHP and TOPSIS for supplier selection under uncertainty : a case study in electrical explosion protection and sensor company
Le Thu Trang Nguyen
;
Thi Huyen Trang Nguyen
;
Nguyen, Duc Duy
- In:
International journal of applied management science : IJAMS
16
(
2024
)
3
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015057164
Saved in:
9
Comprehensive evaluation of marketing channel risk of beverage enterprise on the basis of GRA-Fuzzy-AHP
Xu, Yihong
;
Shi, Mengju
;
Chang, Hao
;
Wei, Qiushuang
; …
- In:
International journal of information technology and …
14
(
2015
)
2/3
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011526814
Saved in:
10
Identifying organization preferences of internet marketing channels using hybrid fuzzy MCDM theories
Khatwan, Gauravi
;
Srivastava, Praveen Ranjan
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
4
,
pp. 26-54
Persistent link: https://www.econbiz.de/10011446138
Saved in:
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