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Cause-brand community : toward...
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Consumer behaviour
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20,161
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20,127
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17,005
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16,983
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10,851
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10,636
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8,236
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8,116
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6,381
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6,343
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6,000
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5,985
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5,810
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5,772
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5,771
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5,591
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5,416
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4,900
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4,705
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4,516
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4,513
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4,426
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4,331
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4,246
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4,194
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3,928
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3,890
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3,757
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Esch, Franz-Rudolf
163
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148
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125
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119
Han, Heesup
116
Herrmann, Andreas
105
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
101
Mattila, Anna S.
99
Baumgarth, Carsten
95
Phau, Ian
94
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93
Melewar, T. C.
88
Bruhn, Manfred
85
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
85
Sheth, Jagdish N.
81
Loureiro, Sandra Maria Correia
80
Usman, Osly
79
Keller, Kevin Lane
74
Foxall, Gordon R.
73
Grewal, Dhruv
73
Meffert, Heribert
72
Septianto, Felix
72
Bagozzi, Richard P.
71
Verhoef, Peter C.
71
Khare, Arpita
70
Paul, Justin
70
Rajagopal
70
Walsh, Gianfranco
70
Wansink, Brian
68
Agarwal, Sumit
67
Tomczak, Torsten
67
Ko, Eunju
66
Nayga, Rodolfo M.
66
Pelsmacker, Patrick de
65
Sattler, Henrik
65
Stavins, Joanna
65
Bang, Nguyen
64
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576
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294
IGI Global
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OECD
56
Verlag Dr. Kovač
48
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
American Marketing Association
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eSocialSciences
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Information Resources Management Association
35
Books on Demand GmbH <Norderstedt>
34
International Energy Agency
31
European Association of Agricultural Economists - EAAE
27
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
25
Friedrich-Schiller-Universität Jena
25
Nomos Verlagsgesellschaft
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Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
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Haufe-Lexware GmbH & Co. KG
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Nordic Council of Ministers
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Springer International Publishing
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International Labour Organization (ILO), United Nations
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13
HAL
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12
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12
World Bank
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11
Gesellschaft für Ökologische Kommunikation mbH
11
Shaker Verlag
11
World Bank Group
11
Österreichisches Institut für Wirtschaftsforschung
11
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Journal of business research : JBR
2,438
Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
SpringerLink / Bücher
751
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
European journal of marketing : EJM
420
Journal of marketing management : MM
408
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Journal of marketing research : JMR
395
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
335
Journal of retailing
333
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of consumer behaviour : an international research review
316
Journal of the Academy of Marketing Science
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
295
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ECONIS (ZBW)
107,479
USB Cologne (EcoSocSci)
2,241
RePEc
1,285
EconStor
807
BASE
175
OLC EcoSci
44
USB Cologne (business full texts)
37
Other ZBW resources
30
ArchiDok
4
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Showing
1
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10
of
112,102
Sort
relevance
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date (newest first)
date (oldest first)
1
Exploring the impact of brand
community
identification on Facebook : firm-directed and self-directed drivers
Demiray, Melek
;
Burnaz, Sebnem
- In:
Journal of business research : JBR
96
(
2019
),
pp. 115-124
Persistent link: https://www.econbiz.de/10011980723
Saved in:
2
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
Brand
community
coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
4
Investigating brand
community
engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
5
Effects of relative size and homogeneity of sports fan
community
on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Don't exclude me : being excluded in a brand
community
owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
7
Brand
community
integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
8
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
9
Community
based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
10
Brand
community
formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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