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A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels; DeSchriver, Timothy D.; McEvoy, Chad D.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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Developing a tourist destination brand value : the stakeholders' perspective
Ashton, Ann Suwaree - In: Tourism planning & development 12 (2015) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10011521963
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Entwicklung einer einzigartigen Arbeitgebermarke auf Basis gelebter Markenwerte bei der TNT Express GmbH
Seifert, Jürgen - In: Erfolgreiches Personalmanagement im demografischen …, (pp. 39-51). 2015
Persistent link: https://www.econbiz.de/10010501308
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Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
Dussart, Christian - 2010 - 1. ed.
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum
Persistent link: https://www.econbiz.de/10008936737
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Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine; Louviere, Jordan J.; Islam, Towhidul - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
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The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.; Dimofte, Claudiu V.; Mazvancheryl, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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Smart Packaging : intelligente Verpackungen im Supermarkt von morgen
Hennig, Andrea; Kastner, Sonja - In: Verpackungsmarketing : Fallbeispiele, Trends, Technologien, (pp. 149-167). 2010
Persistent link: https://www.econbiz.de/10011388028
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The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna - In: Journal of advertising research 55 (2015) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
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The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav; Banerjee, Madhumita - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 242-250
Persistent link: https://www.econbiz.de/10010391694