The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Year of publication: |
2015
|
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Authors: | Seddon, Joanna |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 146-161
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Subject: | Markenartikel | Brand | Markenwert | Brand equity | Geschäftswert | Goodwill |
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