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Employee-based brand equity and competitive advantage

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Knowledge-hiding behaviors and employee-based brand equity

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Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership

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Linking psychological contract with employee-based brand equity

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Markenbewertung

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Markenfit und Markenwirkung : theoretische Modellierung, methodische Validierung und empirische Befunde

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Hans-Jörg Sturm beschreibt, wie der Markenfit und die für die Marke erzielte Imagewirkung zusammenhängen und entwickelt ein theoretisches Modell, das er empirisch untersucht. Dr. Hans-Jörg Sturm promovierte bei Prof. Dr. Bertram Scheufele am Lehrstuhl für Empirische Methoden an der...

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