Employee-based brand equity and factors of employee-brand association
Muhammad Waseem Bari, Irum Shahzadi
| Year of publication: |
2022
|
|---|---|
| Authors: | Bari, Muhammad Waseem ; Shahzadi, Irum |
| Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 1-15
|
| Subject: | Markenwert | Brand equity | Interne Markenführung | Internal branding | Personalmanagement | Human Resource Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-3621-9.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336125