Impact of employee-based brand equity on customer-based brand equity
Muhammad Abrar, Ahmad Sohail Khan, Li Xiang
| Year of publication: |
2022
|
|---|---|
| Authors: | Abrar, Muhammad ; Khan, Ahmad Sohail ; Xiang, Li |
| Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 16-30
|
| Subject: | Markenwert | Brand equity | Interne Markenführung | Internal branding | Personalmanagement | Human Resource Management | Kunden | Customers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-3621-9.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336128