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Brand extensions
Hayran, Ceren; Gürhan-Canli, Zeynep - In: The Routledge companion to contemporary brand management, (pp. 136-152). 2016
Persistent link: https://www.econbiz.de/10011515385
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Culture and branding
Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - In: Cross cultural issues in consumer science and consumer …, (pp. 129-147). 2017
Persistent link: https://www.econbiz.de/10011749734
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Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
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Multiple shades of culture : insights from experimental consumer research
Gürhan-Canli, Zeynep; Sarial-Abi, Gülen; Hayran, Ceren - In: The Routledge companion to consumer behavior, (pp. 473-488). 2020
Persistent link: https://www.econbiz.de/10012316203
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Appreciating diversity : proceedings ; [ACR North American Conference held in Vancouver, B. C. from October 4 - 7 2012 ...]
Gürhan-Canli, Zeynep (contributor) - 2012
Persistent link: https://www.econbiz.de/10010226197
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Effect of regulatory focus on selective information processing
Yoon, Yeosun; Sarial-Abi, Gülen; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10009563549
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Base-rate information in consumer attributions of product-harm crises
Lei, Jing; Dawar, Niraj; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 3, pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
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The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 4, pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
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Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
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Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209663