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Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
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The role of trust in cruise passenger behavioral intentions : the moderating effects of the cruise line brand
Coll, Santiago Forgas; Palau i Saumell, Ramon; … - In: Management decision : MD 52 (2014) 8, pp. 1346-1367
Persistent link: https://www.econbiz.de/10010422413
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Effects of media portrayal on perceived cruise risk, image, and intentions
Book, Laura A.; Tanford, Sarah; Baloglu, Seyhmus - In: Tourism management perspectives : TMP 48 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014461320
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Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio; Castro Nuño, Mercedes; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
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Consequences of cruise line involvement : a comparison of first-time and repeat passengers
Chua, Bee-Lia; Lee, Sanghyeop; Han, Heesup - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1658-1683
Persistent link: https://www.econbiz.de/10011732274
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Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean; Kim, Kyungmin - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
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Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo; Han, Heesup - In: Tourism management : research, policies, practice 40 (2014), pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
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Identifying antecedents and consequences of well-being : the case of cruise passengers
Kang, Juhee - In: Tourism management perspectives : TMP 33 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012170428
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A study on the brand personality of Caribbean Cruise
Kim, Sung-Kuk; Kim, Tong Kug - In: Journal of international trade & commerce 16 (2020) 4, pp. 169-183
Persistent link: https://www.econbiz.de/10012592586
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Smooth sailing? : passengers' assessment of cruise brand equity
Douglas, Alecia C.; Mills, Juline E.; Phelan, Kelly Virginia - In: Journal of travel and tourism marketing 27 (2010) 7, pp. 649-675
Persistent link: https://www.econbiz.de/10008808822