Purpose: This paper aims to review analogical reasoning work to distil and apply procedural guidelines that aid theoreticians to develop novel analogies. Design/methodology/approach: The authors reviewed 189 studies from 1980 to 2020 to identify analogical reasoning guidelines. Findings:...

Purpose: Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners. However, although most firms have an online presence on multiple social media platforms, the question remains as to whether marketers’...

Purpose – The information technology (IT) literature is mixed regarding the benefits of inter-organisational IT, but shifts towards less adoption of IT remain largely an unexplored area of research. The purpose of this paper is to address this gap by shedding light on the question of whether...

Purpose – The purpose of this paper is to illustrate inconsistent findings regarding motivations for the implementation of information technology (IT) in the supply chain. Two main theoretical perspectives emerge from the literature. The first predicts a logical progressive implementation of...