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Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior

Septianto, Felix; Paramita, Widya - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 91-110

Persistent link: https://www.econbiz.de/10012488855

Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality

Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65

Persistent link: https://www.econbiz.de/10011995447

The impact of consistency between the emotional feature of advertising music and brand personality on brand experience

Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10012171430

Reaching goals and doing good : exploring consumer responses to meaningful advertisements

Wu, Linwan; Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 23 (2017) 4, pp. 592-613

Persistent link: https://www.econbiz.de/10011799287

Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising

Pfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 491-532

Persistent link: https://www.econbiz.de/10014550980

Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes

Mayer, James; Peev, Plamen; Kumar, Piyush - 2014

In the spirit of examining humor contextually, we consider a basic question in this essay: do different humor types “play by the same rules,” cognitively speaking? We examine the relationship between humor and cognitive processing style, as operationalized through Need for Cognition. We find...

Persistent link: https://www.econbiz.de/10014140635

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

Koinig, Isabell - 2016 - 1st ed. 2016

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...

Persistent link: https://www.econbiz.de/10014019336

Social media advertising : the role of personal and societal norms in page like ads on Facebook

Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342

Persistent link: https://www.econbiz.de/10013371023

Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711

Persistent link: https://www.econbiz.de/10014332329

Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers

Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014333337