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Customer orientation in emerging markets : concepts and empirical tests
Rozhkov, Alexander G.; Smirnova, Maria; Rebiazina, Vera A. - In: Emerging markets and the future of the BRIC nations, (pp. 170-189). 2015
Persistent link: https://www.econbiz.de/10011391641
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When does innovation collaboration pay off? : the role of relational learning and the timing of collaboration
Smirnova, Maria; Rebiazina, Vera A.; Khomich, Svetlana G. - In: Industrial marketing management : the international … 74 (2018), pp. 126-137
Persistent link: https://www.econbiz.de/10011942279
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Managing business and social network relationships in Russia : the role of relational capabilities, institutional support and dysfunctional competition
Smirnova, Maria - In: Industrial marketing management : the international … 89 (2020), pp. 340-354
Persistent link: https://www.econbiz.de/10012290737
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
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The status of purchasing and supply management in Finland and Russia
Lintukangas, Katrina; Smirnova, Maria; Jumpponen, Jari; … - In: Journal of purchasing and supply management 16 (2010) 3, pp. 185-194
Persistent link: https://www.econbiz.de/10008656623
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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
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Assessing relationship quality in four business-to-business markets
Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, … - In: Marketing intelligence & planning 27 (2009) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
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Uncovering driving forces for better product innovation : have Russian firms learned to balance the focus on internal and external partners?
Smirnova, Maria; Podmetina, Daria; Volchek, Daria; … - In: Adoption of innovation : balancing internal and …, (pp. 197-221). 2015
Persistent link: https://www.econbiz.de/10011302472
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Transforming industry landscape in response to the transition of the economy : the case of the Russian bakery industry : slučaj pekarske industrije u Rusiji
Smirnova, Maria; Rebiazina, Vera; Moreva, Irina - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 23-44
Persistent link: https://www.econbiz.de/10010486442