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Designing and managing a resea...
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Consumer behaviour
33
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16
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206
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Polonsky, Michael Jay
111
Polonsky, Michael J.
64
Waller, David S.
56
Polonsky, Michael
38
Waller, David
30
Vocino, Andrea
13
Grau, Stacy Landreth
12
Ferdous, Ahmed Shahriar
11
Fam, Kim Shyan
10
Gupta, Samir
10
Carlson, Les
9
Garma, Romana
8
Miles, Morgan P.
8
Robertson, Nichola
8
Fam, Kim-Shyan
7
Fry, Marie-Louise
5
MacQuilken, Lisa
5
Ringer, Allison
5
Wong, Emma
5
Yang, Zhilin
5
Jay Polonsky, Michael
4
Jevons, Colin
4
Kay, Pandora
4
Kay, Pandora L.
4
Landreth Grau, Stacy
4
Arambewela, Rodney
3
Bao, Yeqing
3
Brijnath, Bianca
3
Cai, Shaohan
3
Deshpande, Sameer
3
Dickinson, Sonia
3
Erdogan, B. Zafer
3
Fam, Kim‐Shyan
3
Grimmer, Martin
3
Harrison, Paul
3
Islam, Mohammad Tarikul
3
Kangun, Norman
3
Kealesitse, Botshabelo
3
Kerr, Gayle
3
Lanasier, Evi V.
3
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European Journal of Marketing
22
Asia Pacific Journal of Marketing and Logistics
14
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10
Journal of business research : JBR
9
Journal of strategic marketing
9
Australasian marketing journal
8
Journal of business ethics : JOBE
8
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6
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6
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6
Marketing Intelligence & Planning
6
European Business Review
5
European journal of marketing : EJM
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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5
International journal of advertising : the quarterly review of marketing communications
4
Journal of Business & Industrial Marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International marketing review
3
Journal of Consumer Marketing
3
Journal of Social Marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
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3
The journal of business & industrial marketing
3
The service industries journal
3
Corporate Communications: An International Journal
2
Corporate communications : an international journal
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2
International Journal of Consumer Studies
2
International Marketing Review
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
International journal of public sector management : IJPSM
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of East-West business
2
Journal of Services Marketing
2
Journal of consumer behaviour : an international research review
2
Journal of food products marketing
2
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ECONIS (ZBW)
115
Other ZBW resources
77
OLC EcoSci
75
RePEc
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BASE
10
USB Cologne (EcoSocSci)
4
EconStor
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1
Designing and managing a research project : a business student's guide
Polonsky, Michael J.
;
Polonsky, Michael Jay
;
Waller, …
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010380416
Saved in:
2
Designing and managing a research project : a business student's guide
Polonsky, Michael J.
;
Waller, David S.
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008663925
Saved in:
3
Environmental marketing
Polonsky, Michael J.
- In:
Business management and environmental stewardship : …
,
(pp. 118-137)
.
2009
Persistent link: https://www.econbiz.de/10003946780
Saved in:
4
The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim
;
Polonsky, Michael J.
;
Garma, Romana
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
Saved in:
5
Is there global inclusion of authors in the five leading advertising journals? : a regional comparison 1998 - 2007
Polonsky, Michael J.
;
Carlson, Les
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 691-714
Persistent link: https://www.econbiz.de/10003887902
Saved in:
6
Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.
;
Carlson, Les
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
Saved in:
7
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
Saved in:
8
The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir
;
Polonsky, Michael J.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
Saved in:
9
Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.
;
Gupta, Samir
;
Beldona, Srikanth
; …
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
Saved in:
10
The global and regional dispersion of publishing in the field of international marketing
Polonsky, Michael J.
;
Ringer, Allison C.
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10003857686
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