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Gen Z travelers in the Instagram marketplace : trust, influencer type, post type, and purchase intention

Choi, Miju; Choi, Youngjoon; Lee, Hwabong - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1020-1034

Persistent link: https://www.econbiz.de/10014633827

Gender Differences in Preferences of Students-Players in Online Digital Gamers

Rubtcova, Mariia - 2020

The report deals with the problem of gender differences of players in online digital gamers. .We made sociological …. The questionnaire was conducted to reveal the main gender differences in preferences of players in online digital gamers … communicate with other players.We made the conclusion, that gender preferences of students-players in online digital gamers has …

Persistent link: https://www.econbiz.de/10012853611

Social media commerce : next frontier in online shopping focused on Chinese consumers

Han, Min Chung - In: Global business and finance review 24 (2019) 1, pp. 80-93

Persistent link: https://www.econbiz.de/10012005203

Contrasting user generated videos versus brand generated videos in ecommerce

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238336

Trust in online recommendations : an evolutionary psychology perspective

Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 199-216

Persistent link: https://www.econbiz.de/10011859272

E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender

Khan, Imran; Rahman, Zillur - In: International journal of retail & distribution management 44 (2016) 6, pp. 588-606

Persistent link: https://www.econbiz.de/10011602467

How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience

Wu, Wann-Yih; Quyen, Phan Thi Phu; Rivas, Adriana A. Amaya - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 689-715

Persistent link: https://www.econbiz.de/10011758859

A Study on Trust in Online Shopping in Pune : A Comparative Study between Male and Female Shoppers

Kumar, Dr. Vinay; Anand, Prerna; Mutha, Devendra - 2016

. What could be the reasons? As per the review of literature one of the main reasons is trust of the shoppers in e … males and females equally having the trust in online shopping, especially in Pune city? In the current paper, the … independent sample t-test. 205 is the sample size. Two components of trust- Integrity and Benevolence (intention/willingness) have …

Persistent link: https://www.econbiz.de/10014129397

Swift guanxi in online marketplaces : the role of computer-mediated communication technologies

Ou, Carol Xiaojuan; Pavlou, Paul A.; Davison, Robert M. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 209-230

Persistent link: https://www.econbiz.de/10010258242

A trust model for online peer-to-peer lending : a lender's perspective

Chen, Dongyu; Lai, Fujun; Lin, Zhangxi - In: Information technology and management 15 (2014) 4, pp. 239-254

Persistent link: https://www.econbiz.de/10010439229