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Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
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How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto; Colamatteo, Annarita; Mladenović, Dušan - In: Electronic commerce research 24 (2024) 2, pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
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How perceived security risk influences acceptance of virtual shopping walls
Jahn, Steffen; Langer, Ann-Christin; Elshiewy, Ossama; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10012487273
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Technology Adaptation in E-Commerce : Key Determinants of Virtual Stores Acceptance
Chen, Lei-Da; Tan, Justin - 2012
The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and...
Persistent link: https://www.econbiz.de/10014197840
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Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail
Erdmann, Anett; Mas, José Manuel; Arilla, Ramón - In: Journal of consumer behaviour 22 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014326275
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Antecedents of Brazilian consumers' intentions towards virtual grocery shopping
Dholakia, Ruby R.; Costa, Everaldo Marcelo Souza da; … - In: Journal of customer behaviour 20 (2021) 3, pp. 221-242
Persistent link: https://www.econbiz.de/10014424088
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Online grocery shopping acceptance : the impact on the perception of new technologies and loyalty in retailing
Bauerova, Radka - In: Central European business review : CEBR 8 (2019) 3, pp. 18-34
Persistent link: https://www.econbiz.de/10012157640
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Customer acceptance of unmanned stores with a focus on grocery retail
Heins, Caroline; Scheler, Sebastian - In: International journal of services technology and … 29 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10015060738
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10010385222