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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de/10014420177
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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership
Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...
Persistent link: https://www.econbiz.de/10012221786
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An examination of the effects of quality on customer loyalty : the automobile industry in Taiwan
Chang, Peng-Chan; Chuang, Chun-Ling; Chuang, Wang-Ching; … - In: Total quality management & business excellence : an … 26 (2015) 2, pp. 203-217
Persistent link: https://www.econbiz.de/10010477220
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The antecedence of customer loyalty in traditional restaurants in East Java, Indonesia
Susanti, Christina Esti - In: International journal of process management and … 4 (2014) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010390788
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Important drivers for customer satisfaction : from product focus to image and service quality
Hallencreutz, Jacob; Parmler, Johan - In: Total quality management & business excellence 32 (2021) 5, pp. 501-510
Persistent link: https://www.econbiz.de/10012440307
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The drivers of customer satisfaction and loyalty in automotive aftermarket industry
Chandel, Jyoti Kumar; Mohiuddin, Syed Aulia; Mishra, G. P. - In: International journal of business excellence : IJBEX 29 (2023) 3, pp. 351-371
Persistent link: https://www.econbiz.de/10014294167