Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas: Teorija ir praktika / Business: Theory and Practice 20 (2019), pp. 509-515
Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in creating value. This concept has grown into a rich and wide array of studies that have become an area of intense focus in the discipline. Nevertheless, the understanding of the...
