Aligning company's business goals, social responsibility and employee happiness in the banking industry
Year of publication: |
2024
|
---|---|
Authors: | Wulandari, Nuri ; Gantara, Audyan Tri ; Wijayanti, Retno Wahyuni |
Published in: |
The journal of management development. - Bradford : Emerald, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 43.2024, 2, p. 222-235
|
Subject: | Banking | Cause-related marketing (CrM) | Corporate social responsibility (CSR) | Happiness at work (HaW) | Involvement | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Bank | Zufriedenheit | Satisfaction | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Betriebswirtschaftliches Ziel | Corporate objective |
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