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Untangling the innovativeness-performance puzzle

Gurcaylilar-Yenidogan, Tugba; Aksoy, Safak - In: Analyzing the relationship between innovation, value …, (pp. 85-103). 2020

Persistent link: https://www.econbiz.de/10012291270

A mutlidimensional typology of automaker-supplier relationships : the knowledge sharing dilemma

Gurcaylilar-Yenidogan, Tugba - In: International journal of automotive technology and … 14 (2014) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10010361513

How to reduce coordination failure in option-dated forward contracts : the compensatory role of relational governance

Gurcaylilar-Yenidogan, Tugba - In: The service industries journal 37 (2017) 9/10, pp. 567-588

Persistent link: https://www.econbiz.de/10011717976

Governance of inter-firm networks in the automotive industry : the static-dynamic efficiency paradox

Gurcaylilar-Yenidogan, Tugba (ed.); Windsperger, Josef (ed.) - 2017

Persistent link: https://www.econbiz.de/10011776530

The Role of Transaction Cost Theory in the Tradition of New Institutional Economics and Recent Developments

Gurcaylilar-Yenidogan, Tugba - In: Business and Economics Research Journal 4 (2013) 2, pp. 109-109

This study gives guidance on the transaction cost factors triggering the organizational choice among alternative governance forms and aims to identify areas for future research. Providing an introductory discussion on the role of transaction cost theory in the tradition of new institutional...

Persistent link: https://www.econbiz.de/10010840074

Opportunism still remained alive : conditional limits of trust and contract in software projects

Gurcaylilar-Yenidogan, Tugba; Erdogan, Dilek - In: International journal of managing projects in business 16 (2023) 2, pp. 374-404

Persistent link: https://www.econbiz.de/10014339580

Customer-based brand equity for global brands : a multinational approach

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10003882147

Re-assessment of E-S-Qual and E-RecS-Qual in a pure service setting

Akinci, Serkan; Atilgan-Inan, Eda; Aksoy, Safak - In: Journal of business research : JBR 63 (2010) 3, pp. 232-240

Persistent link: https://www.econbiz.de/10003959631

The effect of environmental concern and scepticism on green purchase behaviour

Albayrak, Tahir; Aksoy, Safak; Caber, Meltem - In: Marketing intelligence & planning 31 (2013) 1, pp. 27-39

Persistent link: https://www.econbiz.de/10009722464

Consumer preferences for fast food outlets in a developing country

Kaynak, Erdener - In: Journal of euromarketing 5 (1996) 4, pp. 99-113

Persistent link: https://www.econbiz.de/10001207809